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1. About Trail Star Audio's Services
Trail Star Audio provides targeted advertising services for our advertiser clients ("Advertisers"). When you visit a website operated by an Advertiser or a third party site where we could serve an ad to you, we may collect some or all of the data described in this Privacy Notice. Our platform uses that data as well as other data described below to help Advertisers provide ads that are more relevant to you.
For example, if you visit an Advertiser's website and shop for running shoes, our Platform may later serve you targeted ads for the Advertiser’s brand of running shoes as you browse the internet.
2. What data we collect and how we use it
We may collect the following categories of information for the purposes explained below.
We use this data to help our Advertisers identify and serve ads to you that are more relevant to you. We also use this data to operate, improve and enhance our services including enhancing the data points we or our Advertising Partners have about a particular user, browser, or device, or to target, optimize, cap, or synchronize advertising.
3. Data Sharing
We may disclose personally identifying information (PII) about you:
We also share technical data that we collect about your browsing habits and your device (such as data relating to our cookies, tracking pixels and similar technologies) with other advertising companies in the digital advertising ecosystem. This enables them and us to better target ads to you.
Finally, we may disclose aggregated, anonymized information to our Advertisers and other third parties.
4. Cookies and related technologies
Specifically, the AdRoll cookie we serve through the AdRoll platform for this purpose is named “__adroll”. We may also drop an additional AdRoll opt-out cookie if you opt-out as described below. We may also drop cookies from our Advertising Partners for the purposes described above. The Advertising Partner cookies dropped vary by Advertiser implementation.
5. Your choices and opting-out
We recognize how important your online privacy is to you, so we offer the following options for controlling the targeted ads you receive and how we use your data:
We also comply with the Self-Regulatory Principles for Online Behavioral Advertising as managed by the Digital Advertising Alliance (DAA). You may opt out of receiving targeted ads from other companies that perform ad targeting services, including some that we may work with as Advertising Partners via the DAA website here.
We also adhere to the European Interactive Advertising Digital Alliance (EDAA) guidelines for online advertising and you may opt out via their Your Online Choices website.
Please note that when using the ad industry opt-out tools described above:
In addition, if you are located in the European Economic Area you may also have the right to access, correct or update some of the PII we hold about you. You can also request that we delete your PII. If you wish to exercise any of these rights, please contact us at delight@AdRoll.com. Please note that in many cases, we hold identifiable PII only on behalf of our Advertiser clients, and we may instead direct you to contact them.
6. Data retention
We retain the identifiable data we collect directly for targeting purposes for 14 months, after which time we employ measures to de-identify the data by removing unique identifiers and truncating associated IP addresses.
Identifiable data collected for other purposes is held no longer than necessary for our business purposes or to meet legal requirements.
We apply technical, administrative and organizational security measures to protect the data we collect against accidental or unlawful destruction and loss, alteration, unauthorized disclosure or access, in particular where the processing involves the transmission of data over a network, and against other unlawful forms of processing.
8. International transfers
We may transfer the information we collect about you to countries other than the country where we originally collected it for the purposes of storage and processing of data and operating our services. Those countries may not have the same data protection laws as your country. However, when we transfer your information to other countries, we will protect that information as described in this Privacy Notice.
To the extent they are applicable, AdRoll, Inc. (our U.S.-based parent company) complies with the principles of the U.S./EU and U.S./Swiss Safe Harbor Frameworks regarding Notice, Choice, Onward Transfer, Security, Data Integrity, Access and Enforcement with respect to the personal information it receives in the U.S. from the relevant European countries, effective as of the date its certification is posted to the U.S Department of Commerce website at http://safeharbor.export.gov/list.aspx. To exercise their rights under Safe Harbor or file a complaint, residents of those countries may contact AdRoll, Inc. as described below, and our Advertisers can log into their accounts to directly access and correct certain information they have submitted. In the event we are unable to resolve a disagreement with a covered European resident regarding the handling of his or her personal information under Safe Harbor, we agree to resolve the matter through the International Centre for Dispute Resolution / American Arbitration Association Safe Harbor Dispute Resolution Program (http://go.adr.org/safeharbor). To learn more about the Safe Harbor Frameworks, please visit http://www.export.gov/safeharbor.
9. Changes to this Privacy Notice
Changes to this Privacy Notice will be posted on this page. If we make a material change to our privacy practices, we will provide notice on the site or by other means as appropriate.
10. Contact us about questions or concerns
If you have any questions about this Privacy Notice, our privacy practices, or with AdRoll generally, you can contact delight@AdRoll.com.
If you are located in the European Economic Area and we are processing your data as a data controller, AdRoll Advertising Limited is the data controller of your PII. To contact AdRoll Advertising please e-mail delight@AdRoll.com or write to us at the following address: